E.A.S.T.S.I.D.E. U.P.
E.A.S.T.S.I.D.E U.P. - Their exclusive sound is contagious, you just have to bop your head to it. Their lyrical flow is unique and their own. They speak about a range of different things. They don’t seem to be trying too hard, their swagger is natural as is their flow. Every time one of their tunes will play on my Mac at the office, who ever is in the room will ask, “Who is that?” if they hear it. It never fails.
The talented individuals you are reading about are Kenny a.k.a Trinz and Ola a.k.a Foots. Kenny and Foots are childhood friends and now make up the group E.A.S.T.S.I.D.E U.P. The talented duo realized they shared a mutual love for making hip-hop music and decided to work together. They decided to start a movement revolving around their passion. E.A.S.T.S.I.D.E U.P. was the result of this collaboration. The name is actually an acronym for: Every Aspiring Soul That Strives Is Destined for Excellence with Unstoppable Progress.
Besides making a name for themselves, one of their goals is to solidify Canadian Hip-Hop. They strongly believe in being yourself and keeping it real. The duo have the ability to make music for the streets, the club, and at the same time heavily touch on social issues. E.A.S.T.S.I.D.E U.P. views creating music as a gift that was given to them. In their own words, “our talent is being able to turn beats into magic, while maintaining chemistry and versatility.” Their inspirations come from a variety of things, such as their surroundings and environment, role models, different experiences and success – the ability to be able to set goals and achieve them. As they said, “We never put limits on ourselves or boundaries, we experience that too much in society already.”
 Another one of their goals is to be a voice that represents, not only their part of the city but Toronto as a whole. They strongly believe in working together. “Instead of hatin’ on each other, come together. There’s strength in numbers,” the duo was quoted during an interview (when asked about their goals). During the same interview, when asked about what separated them from other Canadian artists of their era their response was, “What separates us? Good question, but that’s for the fans to decide. I could tell you what we all have in common. It’s the mutual love that we all share for Canadian hip hop.”
These two seem to be destined for excellence. They’re a strong mix of talent and determination. Don’t believe me? That’s fair; you’ve never heard of them. So check them out yourself, I’m pretty sure you won’t be disappointed. The duo is also working on a LP album for release TBA. Look out for some mixtape drops too. Also, you can go check out their Myspace: www.myspace.com/eastsideupmusic.
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